May 2018


Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.

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SAM's Annual Best and Worst in Marketing 2017-18

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A look back at the hits and misses from the past year, as reviewed by our independent and opinionated critics.

The third installment of the SAM Summit Series leadership mentoring program focuses on managing expenses and, more importantly, how to drive revenue.

For this issue’s Mountain Spy, we asked a guest-service savvy resort staffer—Kimberly Meeker, the regular Spy’s better half—to mine through the last decade of calls and choose a few she thinks represent the best of the best. There are some curveballs, and some straight-up, typical guest inquiries included here, and all were handled really well by the resort staffer answering the phone.

Statistical Disarray in 2018

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SAM has been encouraging greater coordination of industry data for 35 years. How much has changed?

Aspen Snowmass put a great deal of thought, and plenty of investment, into its broadly appealing summer business attractions.

LIfe in the Fast Lane

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Tubing can be spectacularly profitable. Night tubing turns the dial to 11.

Can Snowmaking Compensate for Climate Change?

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A little-read study from the EPA suggests resorts can survive this century’s projected global warming—if they achieve greater efficiencies in snowmaking.

The Changing State of the Snowmaking Art

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Automated operations, to one extent or another, can lead to tremendous efficiency gains.

Pub Memo :: SAM's newest member and SAMMY Winners

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Meet SAM's newest member, Sarah Wojcik, and the SAMMY winners.

News and Views :: May 2018

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PodSAM, patrol for girls, season's pass comparison, and more.

This issue's trailblazers is the family of Dale Walters, founder of Mountain Wire Rope Service.

Better Late Than Never

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March snow helped offset a slow start to the season for many resorts, but didn’t erase the early deficit.

Sunny Side Up

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Wolf Creek moves toward becoming the nation’s first solar-powered ski area.

Variable Conditions

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An accurate and timely daily snow report is absolutely critical to success, but is still a work in progress for many.

Eldora Gets Closer to Its Core

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A new lift, new look, and new spirit build local appeal.

The Big Nine: Summer (O)Ops Pitfalls

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Summer operations risk and exposure nearly equal those of winter.

Idea Files :: May 2018

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Load/unload signal lights, an early season snowmaking vehicle, and a simple recordkeeping solution.